Qatar Racing new sponsor of Breeders’ Cup Sprint
Qatar Racing have been announced as official title partner of the $2 million Breeders’ Cup Sprint.
Breeders’ Cup and Qatar Racing today announced a multi-year partnership that designates Qatar Racing as the official title partner of the $2 million Gr.1 Breeders’ Cup Sprint, beginning at this year’s championships at Del Mar racetrack in Del Mar, California, on Nov 5-6.
The partnership also means the Gr.1 QIPCO Champion Stakes and Gr.1 Queen Elizabeth II Stakes (Sponsored by QIPCO) run on QIPCO British Champions Day at Ascot on Oct 16 will become “Win and You’re In” Breeders’ Cup Challenge Series races for the Gr.1 Longines Breeders’ Cup Turf and Gr.1 FanDuel Breeders’ Cup Mile respectively.
“The Breeders’ Cup is one of the most famous race meetings in the world, and to have the QIPCO Champion Stakes and Queen Elizabeth II Stakes as ‘Win and You’re In’ races on QIPCO British Champions Day will only help to evolve the prestige of the day,” said Chairman of Qatar Racing, Sheikh Fahad bin Abdullah Al Thani.
“Qatar Racing is also delighted to be sponsoring the Breeders’ Cup Sprint as we continue to raise the profile of Qatar Racing as an international brand and off the back of our growing success in America with the likes of Shedaresthedevil winning the Oaks last year.”
Drew Fleming, Breeders’ Cup President and CEO, said: “This exciting partnership reinforces our shared commitment with Qatar Racing to promote the best Thoroughbred racing in the world to new and growing audiences. Qatar Racing is guided by a deep passion for Thoroughbred racing, making them an excellent partner in our efforts to continuously elevate the prestigious status of the World Championships to audiences across the globe.”
Qatar Racing’s brand will be featured prominently in onsite signage at Del Mar and during the NBC Sports’ broadcast of the meeting, and with international broadcast outlets.
As a corporate partner of Breeders’ Cup, Qatar Racing will also be featured in the event program, on the Breeders’ Cup website and owned social handles, and on the Breeders’ Cup World Championship Player’s Show hosted by TVG.
Shedaresthedevil remains on track for the Breeders’ Cup Distaff after two Gr.1 wins (La Troienne Stakes and Clement L. Hirsch Stakes), a G.2 win and a Gr.3 win so far in 2021.